Managing the numerous social media profiles that companies are expected to have in today’s digital age can be a daunting task. Posting to Facebook, Tweeting useful information to your followers, responding to messages and posts, managing reputations on Yelp and G+; it can be, and many times is, a full time job. There are numerous tools, however, that can help you leverage your time to interact with these networks in a more intelligent and efficient way.
Our favorite at Black Tag Design is HootSuite. When we started the 10 minute marketing blog series, our hope was to provide quick ideas to help your online and offline marketing efforts. This post isn’t about a 10 minute project as much as it is about using tools available for better time management. This tool happens to only take about 10 minutes to set up.
Let’s take a look at HootSuite and see how it can help you maximize the amount of time you can dedicate to social media.
Aggregating your social media feeds
HootSuite takes all of your social media feeds and aggregates them into a single page snapshot of everything happening on your social media channels. If you have an active social media presence, tracking your daily interactions with connections can be very labor intensive. Manually checking at a minimum 4 networks (Facebook, Twitter, G+, and LinkedIn) on a frequent enough basis to respond to interactions in a timely manner requires full time effort. HootSuite and other social media tools like HootSuite, allow you to observe all interactions from a single interface. One page for everything, not 4 or more.
Duplicating shared content
A major component of all social media efforts, especially business to business services companies, is going to be sharing useful content. Nothing will replace unique original content from your company, but sharing industry leading articles, how to’s, and useful resources helps to establish you as a leader in your industry who recognizes useful industry content. Sharing content manually across platforms can be difficult if done without a tool to assist in the process.
Take for instance an article that you want to share to your Twitter followers, your Facebook followers, your LinkedIn Connections, and your Google+ Circles. To do that manually would require four separate posts, formatted differently for each network, a minimum of 10 to 15 minutes.
With a tool like HootSuite and their provided extensions, namely the Hootlet app for the Chrome browser, sharing an article is as easy as surfing to that article, clicking the extension button, modifying the title to be posted, and maybe slightly altering the post content. The link will be minified to help with character limits automatically.
This is all done on page, easily and quickly. By pressing the post button, the article or page is shared across all of your selected social networks instantly. An even cooler feature, however, is the use of scheduling. By clicking “schedule” or “auto schedule” you can either select a time for your post to be posted, or you can let HootSuite pick the perfect time to send it out for maximum audience engagement.
Using a tool like HootSuite is an absolute must for any company with multiple social media profiles, especially companies without a dedicated social media representative.
HootSuite is by no means the only service in this space and we have no affiliation with them (apart from using their service), we just genuinely like their service and think that others will find it useful too. Companies that are new to social media and are just testing to waters, this can help cut down on the clutter and streamline your workflow. Other services in this space include TweetDeck, Buffer, SproutSocial, and more. Check out this article on Social Media Today for a quick rundown of services The goal of all of these services is to leverage the time you can dedicate to social media. Check them out, use them, and let us know your favorites in the comments.