Let’s face it, everyone, and every business, should be on social media at this point. It’s free, it’s not that hard to use, and it’s a great utility to help grow your customer base. Coupled with a solid email newsletter campaign, having a great Facebook page and promoting it religiously can be a huge benefit for every business, from Fortune 500s to the smallest sole proprietorships.
One of the keys to success in social media, and business in general, is to promote, promote, promote, without being intrusive or obnoxious. As a professional interested in marketing, you have to take advantage of every opportunity to provide access to your various contact points, including social media outlets, without annoying your potential contact. One of my favorites is a non-intrusive link to my company’s various social media channels in the signature line of every official company email address.
This post is going to show you how easy it is to put those links in your signature line. We’ve even hosted some social media icons for you to use. I’m going to describe this from the perspective of Google Gmail but the process is similar in every email client.
1. Go into settings and find your signature line
In Gmail this is done by clicking on the gear menu >> select “Settings” >> In the “General” tab, scroll down to the “Signature” box
2. Turn on signatures and put in your preferred signature
My signature contains my name, title, basic contact info, website, etc. But how do you get those cool little social media icons in the signature?
3. Click on the “Insert Image” button in the signature text editor toolbar.
When you click that button (in Gmail) a window pops up asking for an image URL. But where is the url for these social icons? Good news, we’ve hosted some icon sets for you! We’ll update this list as we add new icon sets.
These are some great icons from the Elegant Themes Blog
These are some really nice icon circles from Veo Design
These are from GraphicsFuel and they are amazing
By clicking on any of these links they will take you to a public Google Drive folder which contains various social media icons. To use them in your email signature, just click on the icon that you need (click on Facebook for instance) and copy that URL. Paste the URL you copied into the insert image box in Gmail. If the link worked, an image of the icon will show up in the “Insert Image” box. Click “OK”
At this point you should have an image of a social media icon inserted into your signature. Now you need to link to your social media page.
4. Highlight the image and click the “Link” button (it looks like two chain links)
Once you put in the URL that clicking the image should link too, you’re done!
Sit back, relax, and know that with about 10 minutes of work, every single person who sees your emails, now has a way to see your social media profiles.